STRATEGIC MARKETING & IDENTITY

Your business deserves a cohesive plan that guarantees that all strategies are working together for the common goal. Your competition, the market as a whole, and your own business model will be diagnosed and scrutinized. We will then create and execute a plan that takes your business to the next level, impacting every aspect of your company’s marketing including strategic planning, promotion, communications, corporate identity, lead generation and advertising.

• Strategic Planning
• Brand Reviews and Corporate Identity Analysis
• Logo Development
• Standards Guidelines and Style Guides
• Creative Concepting and Design
• Measurement/ROI models

ADVERTISING & SALES PROMOTION

Advertising
From the very beginning of the advertising equation, MVO can help you stand out amongst your competition. We start by offering complete media planning/buying expertise. We will research your options and present you a plan that attracts attention and influences the right audience. Next, our creative team will produce your pieces, on budget and with consistency and flare to ensure an effective campaign.

Sales Promotions
We focus on developing ideas that create immediate incentives and implement them in unique, thoughtful ways. We love to find that strategic partner that makes sense to cross-promote your brand. We can build on that partnership and create contests, direct mail pieces and loyalty programs to drive home the message and incent your audience to buy. Finally, we will provide an evaluation and ROI analysis to measure the success of the program.

• Multiple Store / Franchise Model Programs
• Concept Generation and Market Planning
• National, Regional and Local Campaign
• POP Design and Production
• Marketing and advertising planning>
• Contests, Sweepstakes, Loyalty Programs
• Prize Fulfillment

EVENT MARKETING

Our event marketing team will provide complete, turnkey operations to handle every aspect of your special event, from set-up to clean-up. We can find and negotiate partners and sponsors, develop vendor relationships, and provide on-site sponsor, exhibitor and guest services. Whether it’s a simple meeting or an extravagant party, let the masterminds at MVO take care of every detail to make a favorable impression for your guests.

• Concept and Idea Generation
• Event Development
  • Research properties and display venues opportunities
  • Venue negotiation
  • Tour schedules and routing
  • Events and activity coordination
  • Site inspections and layout recommendations
  • Value added opportunities
  • Promotional and Street Team Staffing
• Mobile Tours
• Guerrilla Marketing
• Influencer Programs
• Sampling Events
• Sporting, media and celebrity events
• Pre and post production management
  • Event flow and layout
  • Design and décor
  • Sound and lighting
  • Set up/tear down
  • On-site Operations

STRATEGIC PARTNERSHIPS

Parties, press and partners. What could be better? We help our clients contact the who’s who and find partners that create great opportunities for everyone. A little press to talk about them doesn’t hurt either…

• Product launch events
• Public Relations
  • Trade and consumer media relations
  • Press kit creation
  • Media alerts
• Creative and Design
• Influencer VIP mailings

WEBSITE DESIGN & DEVELOPMENT

First, our team of graphic designers will take your ideas and mold them into an eye-catching, unique site that encompasses your image and vision. Just having a website is not enough, so next we will use our expertise in SEO and Internet marketing to develop a site that invites premium traffic, is optimized for search engines and is easy to use. Finally, our development staff will put it all together with the latest software and programming technology to build a site that looks good, is easy to use and ultimately drives new business.

• Single Site and Multi Site Database Platforms
• Content Management Systems
• Webhost Recommendations
• Landing Page Campaigns
• Banner Flash Ad Design
• Email Marketing Blasts

SEO & INTERNET MARKETING SOLUTIONS

Search Engine Optimization (SEO) helps you optimize your website allowing you to make connections with every online opportunity. Whether it’s leveraging social media sites or pay per click advertising, the right SEO plan drives traffic to your site and secures your website’s success. In addition, our Internet marketing team will help you identify business and marketing goals and develop smart messaging across various online mediums, ultimately increasing your ROI.

Marketing and Media Buying

• Online Advertising
• Online Promotions
• Lead Generation Campaigns
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
  • Pay Per Click Campaigns
  • Social Media
  • Online Public Relations
  • Mobile Marketing
• Social Media Marketing
  • Blogs
  • RSS Feeds to Facebook/Twitter, etc.
  • Media alerts

Planning Services

• Research (consumer, usability, concept testing)
• Marketing Strategy
• Partnerships and Alliances
• Cause Marketing